Daniela Danielis
The new generation is aware of the need for social and mental happiness which is dependent on a healthy and sustainable environment. When we think about what our closest environment is, what touches us directly and also has a fundamental impact on our quality of life, the answer is clothing. We are looking step by step for alternatives to what are often harmful plastics. In this context, natural fibres – hemp, linen and nettles – come to the fore. The beneficial effects of natural fibres on people’s health and the environment have long been reflected not only by the commercial market, but also by the world of design and art. We can encounter their use in clothing, footwear and accessories, for example in the form of glasses. Our generation can thus choose sustainable options, and so in this article we present a few well-established companies, designers and their products which make use of natural fibres.